NPES - The resource of choice for the graphic communications industry

Full Conference Program

NPES 2017 Annual Meeting

Monday, October 16, 2017

8:30 AM – 11:00 AM
NPES Advisory Group Meeting - Workforce 

12:00 PM - 2:00 PM
NPES Executive Committee Meeting (By Invitation Only)

12:00 NOON - 2:00 PM
PRIMIR Executive Committee Meeting (By Invitation Only)

2:15 PM - 3:15 PM
NPES Advisory Group Meeting - Market Research

2:15 PM - 3:15 PM
NPES Advisory Group Meeting - Brand

3:30 PM - 5:30 PM
NPES Board of Directors Meeting (By Invitation Only)

6:30 PM - 9:00 PM
Welcome Reception and Dinner

Tuesday, October 17, 2017

8:00 - 8:30 AM
Continental Breakfast and Welcome

8:30 - 9:15 AM
Opening Keynote
Revolutionizing Brand Engagements: A Real Case Study on Breathing New Life into the Physical Experience

Sean Kapoor, Vice President of Gloal Marketing and Revenue Growth 
Harman International

Sean Kapoor will showcase how the new customer experience has necessitated new thinking in delivering a quality physical experience that enhances and connects to the digital experience, thanks to the inclusion of printed materials and physical touchpoints, including packaging and POP display.

9:15 AM - 10:15 AM
Expert Perspective—Print in a Digital World: A 2018 Trend Report

Michael Chase, Chief Marketing Officer
St. Joseph Communications

10:15 AM - 10:30 AM
Networking Break

10:30 AM - 11:00 AM
Innovation Master Class
Navigating the New and Novel: Top Trends and Behaviors Impacting Go-to-Market Strategies

Mark Potter, CEO

From shifts and changes in the future of advertising to innovations across direct mail, new research reveals new opportunities to shift go-to-market strategies in new and novel ways using some familiar and often overlooked channels and tactics. This session will share new research, revealing emerging trends that will shape strategies across marketing and advertising channels.

11:00 AM - 11:30 AM

Research Roundup
Get to Know the CMO: What Are the Mandates of Today’s Top CMOs?

Liz Miller, Senior Vice President of Marketing
CMO Council

New research from the CMO Council outlines the CMO’s mandate to drive business growth and improve customer experience impact and engagement. But how are leading global marketers achieving these goals? What are the primary roadblocks to success, and where are organizations struggling to align data, vendors and strategies to realize true omni-channel engagement at scale and in real time? This session presented by the CMO Council will showcase recent CMO Council research and findings.

11:30 AM - 12:00 PM

Fireside Chat
Aligning Around the Metrics and Measures of Today’s Modern Marketer: What Are the Metrics, KPIs and Business Metrics Most Critical to Proving Success?

Chris Lynch, Chief Marketing Officer

Oftentimes, campaigns are deemed failures because metrics and measures were not established from the start. The intent of this session is to hear from brand marketing leaders about the shifting nature of metrics, including gaining insight into the measures for which today’s CMOs are being held accountable, as well as the metrics marketers are establishing to prove true business ROI.

12:00 PM - 1:30 PM
Break for Lunch

1:30 PM - 2:00 PM

Innovation Master Class
Greening the Supply Chain: Bringing Environmental Responsibility to the Marketing Supply Chain

Don Carli, Senior Research Fellow
Institute for Sustainable Communication

Can printing be green? What are the latest innovations in green products that, when combined with exceptional content, can enhance the customer experience and demonstrate marketing responsibility? This session will showcase the latest innovations in green materials, technologies and strategies—from renewable materials and substrates to green processes. Experts will share data and case studies outlining innovative green campaigns.

2:00 PM - 2:30 PM
Fireside Chat
The Power of Personalization: Tools and Technologies to Apply Data to the Physical Experience

Eric Weaver, VP Communication & Marketing Solutions, Xerox

As marketers have been perfecting the personalization of digital experiences in context to the customer’s moments of need, physical touchpoints have largely been left to traditional strategies like mass publication, which lack localization. But technologies and strategies exist that enable physical touchpoints like print and direct mail to adopt the same level of personalization and contextual depth of digital touchpoints. This expert partner panel will share case studies of successful brands applying personalization to bridge physical and digital experiences and engagements.

2:30 PM - 4:00 PM
Invention Sessions
One Great Idea: Crowd-Sourcing Fresh Strategies and Go-to-Market Campaign Ideas

With markets becoming more fragmented, segmented and complex, marketers have many more elements to manage and a real need to track campaign performance, value and ROI. Regaining control of this complexity can start with one great idea. Attendees will be divided into working groups, with each group consisting of brand marketers, service providers and technology vendor experts. These teams will tackle one go-to-market campaign, develop the outline for an omni-channel approach and should include at least one new innovation discussed in earlier sessions that would best engage customers through highly personalized experiences. Each presentation will be shared with the full group at the end of the day, with each team presenting the campaign concept and outlining the channels involved, the data and segmentation strategy, and the proposed measures and metrics to be used to outline success.

1.5 hour working group/45 minutes for campaign presentations

4:15 - 5:30 PM
NPES Advisory Groups Meeting - Industry Engagement

4:15 - 5:30 PM
NPES Advisory Groups Meeting - Global

6:30 - 9:00 PM
Networking Reception, Dinner and Awards Ceremony

Wednesday, October 18, 2017

8:00 AM - 8:30 AM
Continental Breakfast

8:30 AM - 9:30 AM
NPES Chairman’s Address & Election of Officers

9:30 - 11:00 AM
PRIMIR and VDMA Study Presentation:
Worldwide Market for Print 2.0: Global Opportunities in Commercial/Marketing and Publishing

Anil Sarda, Consultant, The Economist Intelligence Unit

In 2013, NPES/PRIMIR completed the “World-wide Market for Print: Identifying Global Opportunities for the Print Industry” (WWMP) study produced by The Economist Intelligence Unit (EIU) which established a new modeling framework, methodology and baseline for examining select countries comprising the majority (90%) of the global graphic communications market. With much of the world either recovering, in the midst, or entering economic recession—the global approach was important to help understand where major developments in the print industry are occurring and allow key players in the markets to best adapt to significant changes.

This study will focus exclusively on the commercial & marketing and publishing markets. The geographical scope will be 26 countries for market sizing and forecasts, with six countries selected for “deep-dive analysis”—all identified as the largest markets or fastest-growing countries to provide critical market intelligence needs. This study will show the benchmark baseline 2012-2016 data and annual five-year forecasts through 2021, with extrapolation for global market sizing, as appropriate, for the print market sectors and sub-sectors.

11:00 - 11:30 AM
Member Exchange

Member Exchange: Worldwide Market for Print 2.0: Global Opportunities in Commercial/Marketing and Publishing

The Member Exchange provides a dedicated, post-presentation session with peers to dive more deeply into the practical research applications of the “Worldwide Market for Print 2.0: Global Opportunities in Commercial & Marketing and Publishing” study and discuss key study findings and recommendations for the commercial & marketing and publishing sub-segments across the spectrum of 26 key geographies identified. The Exchange will explore innovative business strategies and export market opportunities.

11:30 - 11:45 AM
Closing Remarks & Adjournment