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NPES 2017 Annual Conference and Brand Inspiration Forum

NPES 2017 Annual Meeting

NPES 2017 Annual Conference and Brand Inspiration Forum

A CMO Council Elite Retreat

Each year, the NPES Annual Conference is where members gather and connect to discuss the state of the industry, keep up on trends, and stay on the leading edge of business success. This year, in addition to our popular membership activities and Executive/Board Meetings, we have partnered with the CMO Council for the first time for a special retreat.

To spark innovation and transformation, NPES and the CMO Council will host a full-day session at the NPES Annual Conference dubbed the “Brand Inspiration Forum.” Building upon the traditional NPES Annual Conference and PRIMIR Fall Meeting, peers and partners will join chief marketing officers and brand owners of leading companies across the country in one room to share insights, challenges and instruments of change to evolve go-to-market strategies.

Take this opportunity to examine the way you work with marketers and brand owners, and learn how you can partner to evolve their product launches and marketing campaigns. At the Annual Conference and Brand Inspiration Forum we will explore:

  • New data-driven approaches to mass personalization of content and communication.
  • Adept use of on-demand digital print and imaging systems that improve quality and sustainability.
  • Creative versioning of content at scale to deliver production-ready digital files across borders.
  • Innovations in dimensional marketing, smart merchandising and multi-channel engagement.
  • Packaging advances that differentiate brands, increase product consumption and make it easier to handle, recycle or re-use containers.
  • Breakthroughs in material science and multi-service reproduction for more impactful signage and branding.
  • Brand logistics management to improve demand-chain provisioning, reduce transportation and storage costs, and minimize obsolescence.

Schedule at a Glance


 8:30 AM–11:00 AM   NPES Advisory Group Meeting - Workforce
12:00 NOON–2:00 PM   NPES Executive Committee Meeting (By Invitation Only)
12:00 NOON–2:00 PM   PRIMIR Executive Committee Meeting (By Invitation Only)
2:15 PM–3:15 PM   NPES Advisory Group Meeting - Market Research 
2:15 PM–3:15 PM   NPES Advisory Group Meeting - Brand 
3:30 PM–5:30 PM   NPES Board of Directors Meeting (By Invitation Only)
6:30 PM–9:00 PM   Welcome Reception and Dinner


8:00 AM–8:30 AM   Continental Breakfast and Welcome
8:30 AM–9:15 AM   Opening Keynote—Revolutionizing Brand Engagements: A Real Case Study on Breathing New Life into the Physical Experience
Sean Kapoor, VP, Global Marketing & Revenue Growth
Harman International
9:15 AM–10:15 AM   Expert Perspective—Print in a Digital World: A 2018 Trend Report
Michael Chase, Chief Marketing Officer, St. Joseph Communications
10:15 AM–10:30 AM   Networking Break
9:45 AM–10:30 AM   Innovation Master Class—Navigating the New and Novel: Top Trends and Behaviors Impacting Go-to-Market Strategies
Mark Potter, CEO, Conduit
10:30 AM–11:00 AM   Research Roundup—Get to Know the CMO: What are the Mandates of Today’s Top CMOs?
Liz Miller, Senior Vice President of Marketing, CMO Council
11:00 AM–11:45 AM   Fireside Chat—Aligning Around the Metrics and Measures of Today’s Modern Marketer: What are the Metrics, KPIs and Business Metrics Most Critical to Proving Success?
Chris Lynch, Chief Marketing Officer, Cision
12:00 PM–1:30 PM   Lunch
1:30 PM–2:00 PM   Innovation Master Class—Greening the Supply Chain: Bringing Environmental Responsibility to the Marketing Supply Chain
Don Carli, Senior Research Fellow, Institute for Sustainable Communication
2:00 PM–2:30 PM  

Fireside Chat—The Power of Personalization: Tools and Technologies to Apply Data to the Physical Environment 
Eric Weaver, VP Communication & Marketing Solutions, Xerox

2:30 PM–4:00 PM    Invention Sessions—One Great Idea: Crowd-Sourcing Fresh Strategies and Go-to-Market Campaign Ideas
2:30 PM–4:00 PM   NPES Advisory Groups Meeting - Industry Engagement
2:30 PM–4:00 PM   NPES Advisory Groups Meeting - Gloabal
6:30 PM–9:00 PM   Networking Reception, Dinner and Awards Ceremony


8:00 AM–8:30 AM   Continental Breakfast
8:30 AM–9:30 AM   NPES Chairman’s Address & Election of Officers
9:30 AM–11:00 AM   PRIMIR and VDMA Study Presentation: Worldwide Market for Print 2.0—Global Opportunities in Commercial/Marketing and Publishing
Anil Sarda, Consultant, The Economist Intelligence Unit
11:00 AM–11:30 AM   Member Exchange: Worldwide Market for Print 2.0—Global Opportunities in Commercial/Marketing and Publishing
11:30 AM–11:45 PM   Closing Remarks & Adjournment

Register Today