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NPES 2017 Annual Conference and Brand Inspiration Forum

NPES 2017 Annual Meeting

NPES 2017 Annual Conference and Brand Inspiration Forum

A CMO Council Elite Retreat

Each year, the NPES Annual Conference is where members gather and connect to discuss the state of the industry, keep up on trends, and stay on the leading edge of business success. This year, in addition to our popular membership activities and Executive/Board Meetings, we have partnered with the CMO Council for the first time for a special retreat.

To spark innovation and transformation, NPES and the CMO Council will host a full-day session at the NPES Annual Conference dubbed the “Brand Inspiration Forum.” Building upon the traditional NPES Annual Conference and PRIMIR Fall Meeting, peers and partners will gather chief marketing officers and brand owners of leading companies across the country in one room to share insights, challenges and instruments of change to evolve go-to-market strategies.

Take this opportunity to examine the way you work with marketers and brand owners, and learn how you can partner to evolve their product launches and marketing campaigns. At the Annual Conference and Brand inspiration Forum we will explore:

  • New data-driven approaches to mass personalization of content and communication.
  • Adept use of on-demand digital print and imaging systems that improve quality and sustainability.
  • Creative versioning of content at scale to deliver production-ready digital files across borders.
  • Innovations in dimensional marketing, smart merchandising and multi-channel engagement.
  • Packaging advances that differentiate brands, increase product consumption and make it easier to handle, recycle or re-use containers.
  • Breakthroughs in material science and multi-service reproduction for more impactful signage and branding.
  • Brand logistics management to improve demand-chain provisioning, reduce transportation and storage costs, and minimize obsolescence.

Schedule at a Glance

MONDAY, OCTOBER 16

12:00 NOON–2:00 PM   NPES Executive Committee Meeting (By Invitation Only)
12:00 NOON–2:00 PM   PRIMIR Executive Committee Meeting (By Invitation Only)
2:15 PM–3:15 PM   NPES Advisory Group Meetings
3:30 PM–5:30 PM   NPES Board of Directors Meeting (By Invitation Only)
6:30 PM–9:00 PM   Welcome Reception and Dinner

TUESDAY, OCTOBER 17

8:00 AM–8:30 AM   Continental Breakfast
8:30 AM–9:00 AM   Keynote Presentation—Revolutionizing Brand Engagements: How [BRAND] Breathed New Life into the Physical Experience
9:00 AM–9:30 AM   Research Roundup—Navigating the New and Novel: Top Trends and Behaviors Impacting Go-to-Market Strategies
9:30 AM–9:45 AM   Networking Break
9:45 AM–10:30 AM   Innovation Master Class—Greening the Supply Chain: Bringing Environmental Responsibility to the Marketing Supply Chain
10:30 AM–11:00 AM   Research Roundup—Get to Know the CMO: What are the Mandates of Today’s Top CMOs?
11:00 AM–11:45 AM   Marketing Leader Panel—Aligning Around the Metrics and Measures of Today’s Modern Marketer: What are the Metrics, KPIs and Business Metrics Most Critical to Proving Success?
11:45 AM–1:00 PM   Lunch
 
1:00 PM–1:45 PM   Innovation Master Class—The Power of Personalization: Tools and Technologies to Apply Data to the Physical Environment
1:45 PM–4:00 PM   Invention Sessions—One Great Idea: Crowd-Sourcing Fresh Strategies and Go-to-Market Campaign Ideas
1:45 PM–4:00 PM   Invention Sessions—One Great Idea: Crowd-Sourcing Fresh Strategies and Go-to-Market Campaign Ideas
4:15 PM–5:30 PM   NPES Advisory Groups Meetings
6:30 PM–9:00 PM   Reception, Dinner and Awards Recognition

WEDNESDAY, OCTOBER 18

8:00 AM–8:30 AM   Continental Breakfast
8:30 AM–9:30 AM   NPES Chairman’s Address & Election of Officers
9:30 AM–11:00 AM   PRIMIR Research Study Presentation: Worldwide Market for Print 2.0—Commercial & Marketing and Publishing
11:00 AM–11:30 AM   Member Exchange: Worldwide Market for Print 2.0—Commercial & Marketing and Publishing
11:30 AM–11:45 PM   Closing Remarks & Adjournment

Register Today