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Worldwide Market for Print 2.0: Global Opportunities in Publishing Printing and Marketing & Commercial Printing (2012-2021)


Research conducted by:
The Economist Intelligence Unit

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In 2013, NPES/PRIMIR completed the “World-wide Market for Print: Identifying Global Opportunities for the Print Industry” (WWMP) study produced by The Economist Intelligence Unit (EIU) which established a new modeling framework, methodology and baseline for examining select countries comprising the majority (90%) of the global graphic communications market. With much of the world either, recovering, in the midst, or entering economic recession – the global approach was important to help understand where major developments in the print industry are occurring and allow key players in the markets to best adapt to significant changes. This study will focus exclusively on Publishing Printing and Marketing & Commercial Printing. The geographical scope will be 26-countries for market sizing and forecasts, with six countries selected for “deep-dive analysis” – all identified as the largest markets or fastest growing countries to provide critical market intelligence needs. This study will show the benchmark baseline 2012-2016 data and annual five-year forecasts through 2021, with extrapolation for global market sizing, as appropriate, for the print market sectors and sub-sectors.

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