The Future of Print in the U.S. – Landscape, Implications and Opportunities
As key outside forces drive huge change for the U.S. commercial print industry, understanding the future landscape through the lens of major outside industry drivers, can definitively highlight opportunities. Understanding preferences of U.S. consumers and the direction of both the U.S. economy and print related industries – technology, advertising, publishing and packaging – is critical. The print industry has seen shipments decline and businesses have disappeared or consolidated, with more potentially lost in the next five years. This study identifies critical trends including the evolution of the consumer experience, the rise of data, the importance of mass personalization and product differentiation, and the role of social media in content generation and consumption. Successful printers will emerge in formulating new business models based upon key concepts identified in the study, that leverage these outside trends to innovate, differentiate, specialize and provide new services.
Watch this NEW video on The Future of Print in the U.S. – Landscape, Implications and Opportunities:
David Humphreys, Custom Research Director at The Economist Intelligence Unit leads an expert panel discussion on the background and findings of this landmark study.
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Director of Business Development
Air Motion Systems, Inc.
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