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NEWS

Digital Transformations Highlighted at NPES 2007 Annual Conference

August 12, 2007

The “digital revolution” is here. The only questions yet to be answered are: “How will it impact my businesses?”, “How will it affect my
customers’ business?”, and “What’s the outlook for the future?”

Aptly themed “Navigating the Winds of Change”, the NPES Annual Conference, November 3-5, 2007 at the Rancho Bernardo Inn, in San Diego, CA, will examine these key questions from an insider’s perspective with featured presenter Tom Davidson, Project Director with Tribune Interactive.

Tom has worked in the interactive division of Tribune Co.’s for more than seven years, and been involved in the media industry for over 30. He is currently focused on turning the Tribune’s newspaper websites into 24-hour news channels for updated news, information, audio and video; and developing and launching new websites for Tribune.

Together, we will explore how the emergence of digital publishing technologies is and will continue to dramatically change traditional
media. For example, in the past businesses such as newspapers, broadcast television, radio and niche magazines were built on the idea of scarcity. Since government regulations limited the number of broadcast licenses in a market; natural economic forces allowed one newspaper to dominate in most markets; cost barriers favored leading brands in the magazine world and locked out most competitors. In this former world, a media organization could enforce monopoly pricing and offer consumers what it wanted, when, where and how it chose.

Today, cheap publishing technology has shattered this dynamic and we are rapidly shifting into a media landscape where consumers expect to get what, when, where and how they want it.

Don’t miss this insightful presentation that will reveal the specifics of this digital shift, its implications for traditional media – and how NPES member companies can spot and exploit the opportunities this shift creates.

Click here for complete program and registration information. 

 


 

 
 
Resources

Member Locator:
A searchable list of NPES member companies, manufacturers and distributors of equipment, systems, software and supplies used in printing, publishing and converting.

NPES Digital Product Locator:
A list of more than 500 products from NPES member companies, searchable by category, keyword or supplier name.

ERS Statistics Reporting

Standards Work Room


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