NEWS
Digital Transformations Highlighted at NPES 2007 Annual Conference
August 12, 2007
The “digital revolution” is here. The only
questions yet to be answered are: “How will
it impact my businesses?”, “How will it affect my
customers’ business?”, and “What’s the outlook
for the future?”
Aptly themed “Navigating the Winds of
Change”, the NPES Annual Conference,
November 3-5, 2007 at the Rancho Bernardo
Inn, in San Diego, CA,
will examine these
key questions from an
insider’s perspective
with featured presenter
Tom Davidson, Project Director with Tribune
Interactive.
Tom has
worked in the interactive
division of
Tribune Co.’s for
more than seven years,
and been involved in
the media industry for over 30. He is currently
focused on turning the Tribune’s newspaper
websites into 24-hour news channels for updated
news, information, audio and video; and developing
and launching new websites for Tribune.
Together, we will explore how the emergence
of digital publishing technologies is and will
continue to dramatically change traditional
media. For example, in the past businesses such
as newspapers, broadcast television, radio and
niche magazines were built on the idea of
scarcity. Since government regulations limited
the number of broadcast licenses in a market;
natural economic forces allowed one newspaper
to dominate in most markets; cost barriers
favored leading brands in the magazine world
and locked out most competitors. In this former
world, a media organization could enforce
monopoly pricing and offer consumers what it
wanted, when, where and how it chose.
Today,
cheap publishing technology has shattered this
dynamic and we are rapidly shifting into a media
landscape where consumers expect to get what,
when, where and how they want it.
Don’t miss this insightful presentation that will
reveal the specifics of this digital shift, its implications
for traditional media – and how NPES member companies can spot and exploit the
opportunities this shift creates.
Click here for
complete program and registration information.
