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PRIMIR Membership Information

Membership Categories

PRIMIR Corporate Member

Any firm, corporation, division or separate business unit of a corporation, engaged in printing or converting by any and all processes, within the United States or globally, or in the manufacture or distribution of equipment, software, materials or supplies to the graphic communications or converting industry, is eligible for membership. Membership is open to manufacturers, suppliers, printers, converters or brand owners. Consultants or Industry Trade Publications are ineligible for membership.

Corporate Member Application

Separate Business Unit of PRIMIR Corporate Member (SBU)

Any firm or corporation who is a division, subsidiary, joint venture or otherwise separate business unit of a PRIMIR Corporate Member and engaged in printing or converting by any and all processes, within the United States or globally, or in the manufacture or distribution of equipment, software, materials or supplies to the graphic communications or converting industry, is eligible for membership. Consultants or Industry Trade Press are ineligible for membership.

SBU Application


PRIMIR Subscription Service

The PRIMIR Subscription Service is an offering from PRIMIR that makes it possible for educators or educational institutions to receive PRIMIR research results via an annual subscription.

In the past, only PRIMIR member contacts had timely access to the research. Now, if you are a educator, you can subscribe and receive:

  • Executive Summaries of all Research Studies as soon as they are published.
  • Full Research Studies at a 25% discount off the published non-PRIMIR member price.
  • Invitations to attend PRIMIR presentations at the non-PRIMIR member price.

This is a subscription program for non-members of PRIMIR.
Annual Subscription Fee:
Educators or Educational Institution - $895

Subscriber Application


Who should participate?

Typically, individuals who represent member firms are responsible for new product development, marketing or market research and strategic planning, as well as new business development.

What are the benefits of joining PRIMIR?

  • Members receive over $500,000 in proprietary market research (six to eight studies each year) for their annual dues that range from $416 to $8,100 depending upon sales volume.
  • Members have an exclusive opportunity to participate in defining, designing and supervising new study projects.
  • Members gain valuable experience in managing the industry market research process.
  • Members gain insights and knowledge through committee participation, meetings, workshops, panel discussions, educational presentations, the members-only area of the website, and thru peer networking with individuals from all segments of the graphic communications industry.