For more than 48 years, the NPES Market Data Program has helped companies plan for the future by providing data on nearly 200 print product markets. From this data our members have successfully gauged their performance within this diverse industry, evaluated the emergence of new market trends, and projected sales with confidence.

Rated as extremely important and effective in a recent membership survey, this highly confidential program provides participants with detailed data on the following primary print markets.

• Imaging/Prepress, Systems and Software
• Pressroom/Bindery and Finishing Equipment
• Graphic Arts Supplies

NPES commissions this data collection effort through an independent third party to ensure the confidentiality of participating members. To further safeguard individual company data the Market Data Subcommittee and NPES Legal Counsel have incorporated Disclosure Guidelines.

Nearly 60 companies participate in this unique program and the list keeps growing. Participation is open to any active NPES member at no additional cost.

To better serve our members, NPES has developed an Electronic Reporting System which will provide program participants "real time" access to analysis tools. Additionally, the flexibility of the program allows participants to recommend additional reporting categories as new markets emerge, assuring NPES remains the "authoritative source" for printing and publishing market data.

In addition to data collection, the Market Data Program provides these services and publications to members:

• Monthly  reports forecasting graphic arts supplies shipments.
• Quarterly Marketing Information, a consolidated quick-reference guide compiled from the Market Data Program and other industry sources to provide a complete statistical picture of the industry
• MarketScan Forecasts of the outlook for the national economy and the printing and publishing technologies industry by NPES Consulting Economist Michael K. Evans, and NPES Consulting Analyst Neil Richards.
• Annual surveys in the areas of compensation, product liability and tradeshows, providing benchmarks for members to compare their policies with the rest of the industry.

Also, the market data program sponsors PRINT OUTLOOK®, the annual industry economic and marketing conference bringing together experts from government and industry to analyze performance and technology trends.