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Did You Know?

The majority of adult Americans prefer to receive at least some of their bills and statements in paper format and 88% believe that paper format should continue to be provided to those who want it.
—Two Sides Fact Sheet, 2017

The share of Americans who have read a book in the last year is largely unchanged since 2012; more Americans read print books than either read e-books or listen to audio books.
—Book Reading 2016, Pew Research Center

Global print packaging will continue to grow at an average annual rate of 5.2% from 2016–20. The U.S. will remain the largest print packaging market in 2020, though China will narrow the gap considerably.
—NPES/PRIMIR “Worldwide Market for Print 2.0: Global Opportunities in Packaging (2011-2020)” by The Economist Intelligence Unit, 2016

In an age of smartphones and the Internet, you might think the days of paper calendars are numbered, but data suggest otherwise. The sales of appointment books and planners grew 10% from 2014-15 to 2015-16 to $342.7 million, and decorative and other calendars increased by 8% to $65 million.
— NPD Group study, 2016

85% of respondents receiving environmental claims such as, “Go Paperless – Go Green” or “Go Paperless – Save Trees” believe companies are seeking to save costs (75% of 18 to 24 year-olds). Two Sides Survey of U.S. Consumers, 2016.
—Two Sides Consumer Survey, 2016

79% of respondents want the option to continue receiving printed information as it provides a more permanent record (75% of 18-to-24-year-olds).
—Two Sides Survey, 2016

Worldwide about 15% of all electronic waste (e-waste) is recycled. This compares to 67% for newspaper/mechanical paper, and 75% for containers and packaging in the U.S.
—Two Sides Fact Sheet, 2015

Americans believe envelopes ‘preserve and protect’ our privacy, possessions and identity.
—“Because It’s Personal: A Study of Consumer Use and Preference for Envelopes.” Envelope Manufacturer’s Association Foundation, 2012

Over 2.5 billion people read print newspapers at least once a week, versus 100 million who read digital newspapers exclusively.
—World Press Trend, World Association of Newspapers and News Publishers, June 2015

Consumers are more likely to notice and read direct mail (53%) than email (26%).
—Breaking Through the Noise, Canada Post, June 30, 2015

66% of the material used to make paper in the United States comes from recycled paper (33%) and wood chips/scraps from sawmills.
—U.S. Environmental Protection Agency (EPA), 2013

Sustainable packaging is now a $27 billion market, growing at nearly 4% annually across three distinct segments: reusables, recyclables and degradables.
—LEK Executive Insights, Green is Good: The Revolution in Sustainable Packaging

Newspaper can be recycled into egg cartons, game boards, new newspaper, gift boxes, animal bedding, insulation and packaging material.

Teens said traditional ads were twice as likely as digital ads to have introduced them to a product they then went on to purchase (46% vs. 23%).
—RIT’s Print in the Mix Study, March 2013

In 2013, 72% of Americans surveyed said that print and paper can be a sustainable way to communicate when produced and used responsibly.
—Toluna and Two Sides, 2013

46% of consumers think the world without print would be a worse place—and a fifth of 18-24s (twice as many as over-55s) believe print communications will never be replaced by online contact; so print’s future would seem to be assured.
—fast.MAP/UK DMA Research, ‘Letterbox to Inbox,’ 2013

A study of over 2,500 Internet users found that 73% of respondents had used newspaper printed circulars within the previous month. Respondents especially preferred print circulars over electronic marketing because of the greater portability and ease of scanning of print coupons.
Newspaper Association of America, 2012

The U.S. mailing industry—including paper, printing, paper and printing suppliers, graphic design and mail management and distribution—supports 8.4 million jobs. That’s 6% of all U.S. jobs.

Envelope Manufacturers Association Foundation Mailing Industry Jobs Study, 2012

Nearly 70% of consumers feel it is unlikely that they’ll give up on printed books by 2016. “Consumers have an emotional and visceral/sensory attachment to printed books,” researchers note, “potentially elevating them to a luxury item.”
— I.T. Strategies study for Ricoh Americas Corp., 2013

In a study of 6th graders reading e-books and paper-based books, researchers found that the students who read print books had “better reading comprehension of the text, performed better on quizzes about the content of the material, and suffered less eye fatigue.” Students also expressed a preference for paper-based books.
—Study by Hanho Jeong, Chongshin University, Seoul, South Korea, 2012

65.1% of U.S. paper produced in 2012 was recovered for recycling.
—American Forest & Paper Association, 2013

31% of the paper and paperboard recovered in the U.S. went to produce containerboard (i.e., the material used for corrugated boxes) and 12% went to produce boxboard, which includes folding boxes and gypsum wallboard facings.
—Annual AF&PA Fiber Survey/U.S. Bureau of Census, 2012

The forest products industry is the largest producer of renewable biomass energy in the United States, generating 77% of the nation’s industrial biomass energy. Additionally, the renewable energy generated by the forest products industry exceeds all of the nation’s solar, wind and geothermal energy generation combined.
—American Forest and Paper Association (AF&PA), "2012 Sustainability Report"

“…the power of the printed word still rings true and has great value when evaluating advertising. When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%...traditional media such as direct mail and catalogues also outscore social media and the Internet respectively.”
—Pan-European Survey Conducted by VTT, the Finnish Research Institute March 2013

Fifty-eight percent of kids age 9-17 say they will always want to read books printed on paper even though there are e-books available.
—Scholastic January 2012

A new generation of digital natives show strong preferences for paper, still the favored medium of all age groups for reading and safekeeping of documents.
Research conducted by IPSOS, in association with industry organizations: Two Sides & Print Power (2011)

Of the wood extracted from the world’s forests, 53% is used for energy production, 28% is used by lumber mills and only 11% is used directly by the paper industry.
—International Paper, Down to Earth Series, Is it Worth Printing?/Choose Print

Nearly 60% of all paper in the U.S. is recycled. In comparison, less than 20% of U.S. electronic devices are recycled.
—International Paper, Down to Earth Series, Is it Worth Printing?/Choose Print

Printing is the only medium with a one-time carbon footprint—all other media require energy every time they are viewed.
— “Carbon Footprint & Energy Reduction for the Graphic Industry Value Chain,” PrintCity Special Report, 2010

The adverse health impacts from making one e-reader are estimated to be 70 times greater than those from making a single book.
—“How Green Is My iPad” Daniel Goleman and Gregory Norris, The New York Times, 2010

Burning a CD produces 4 times as much CO2 as printing a single annual report.
— “EDTM #13, Balance” From, New Page Educational Series

75% of consumers visited a website to purchase a product or service after reading about it in a catalog.
—Appleton Coated ROI Study, 2010

Paper and paperboard recovery has increased 81% between 1990 and 2011.
— American Forest and Paper Association

Reading a newspaper can consume 20% less carbon than viewing the news online.
—Swedish Royal Institute for Technology, 2007

Each percentage point of paper recovery represents roughly 800,000 tons of fiber, enough to fill more than 7,500 railroad cars.
—Institute of Scrap Recycling Industries

In 2010, nearly 51 million tons or 63.5% of the paper used in the U.S. was recovered for recycling, an 89% increase in the recovery rate since 1990. That's about 334 pounds for every adult and child in the country.
—American Forest and Paper Association

In the U.S. more paper products are recovered for recycling than any other material, including plastics (7.1%), glass (25.5%) and metals (7.1%).
—U.S. Environmental Protection Agency